Senior Leadership

OIA principals have established a reputation within the healthcare and financial communities as individuals of the highest integrity and character. It is a reputation we are protective and proud of, as we build partnerships driven by customer service, honest and open communications, and sound business decisions. Our strength is in our dedication to excellence in serving the needs of patients, referring physicians, employees, and venture partners.

W. Cannon King - President and CEO

Cannon King was named President of OIA in 2011.  In 2016, he also assumed the role of Chief Executive Officer.  He joined OIA at its inception in 2000 to lead its business development efforts as Executive Vice President of Business Development.  As EVP, Mr. King was responsible for OIA’s acquisition activities and the successful nationwide deployment of OIA’s partnership model which has resulted in imaging center partnerships with many nationally renowned healthcare providers. Mr. King has been instrumental in growing OIA from a startup company to one of the nation’s most well regarded outpatient imaging companies. Mr. King has a wide range of healthcare experience from his past senior management roles with companies in practice management, facilities development and managed healthcare.

Mr. King completed his undergraduate work at the University of Alabama where he received his B.S. in business while majoring in corporate finance and investment management. He received his M.B.A. from Vanderbilt University’s Owen School of Management where he was inducted into the international honor society for business schools.

Perry Baker, CPA - Chief Financial Officer

Perry Baker joined OIA in May 2003. Prior to OIA, Mr. Baker was Director of Acquisitions and Development for Symbion Healthcare, Inc., a Nashville, TN-based outpatient surgery center company. Mr. Baker started his career in business development for PhyCor, Inc., and has assisted various start-up healthcare companies to secure funding, establish budgets, and grow through acquisitions . Mr. Baker obtained his BA in Economics from Vanderbilt and his M.B.A. from Vanderbilt University ‘s Owen Graduate School of Management.

Jeff Tumbleson - Chief Information Officer

Jeff Tumbleson has more than 20 years of experience in the healthcare market. Prior to joining OIA, Jeff owned and operated an IT consulting company. His company provided a broad spectrum of information technology related services including; system integration, application development, and network design. He tailored the firm’s solutions to include support for the many IT related concerns surrounding HIPAA and other governmental regulations.

Prior to running his own business, Jeff was Vice President of Technology Solutions and CIO for Spheris, a health information management company. While with Spheris, he was instrumental in directing the company’s information technology division. Spheris (formerly Total eMed) revolutionized the industry by leveraging the internet as a means for delivering healthcare information to physicians in the acute-care market. The company’s solutions included applications for the web as well as popular handheld devices.

Prior to his tenure with Spheris, Jeff served as National Director of Support for MedQuist, the nation’s largest medical transcription company. Jeff headed the department responsible for supporting the company’s more than 350 customers and 3,500 remote medical transcriptionists. Jeff received his B.A. and a B.S. from the University of Kansas.

Shelly Troutman - Executive Vice President of Operations

Shelly Troutman transitioned into the role of Executive Vice President of Operations, with OIA in the summer of 2013, after a very successful decade long run as the Administrator at OIA’s largest and most successful joint venture, University of Virginia Imaging, LLC. She is currently responsible for operational oversight, fiscal performance, and marketing of 26 imaging centers across 15 markets. Prior to joining OIA she spent fourteen years in varied leadership roles at the University of Virginia Health System’s Department of Radiology and Medical Imaging.

Shelly is a graduate of the University of Iowa Hospital and Clinics Program of Radiologic Technology, and in her early career worked clinically as a CT & MRI Technologist. She is a member of the Radiology Management Business Association (RBMA), and the Association of Medical Imaging Management (AHRA). She is a Certification Radiology Administrator (CRA), and in 2013 was a recipient of the American Healthcare Radiology Administrators Award for Excellence through the AHRA. This is one of the most prestigious award in radiology management and recognizes those professionals who have made a difference for coworkers and colleagues through exceptional innovation, leadership, administrative capabilities, and sharing of expertise and experience.

Paul Claus, MBA, BSRT (R) (CT), CRA - Vice President of Operations

Paul serves as the VP of Operations; he has over 20 years of clinical and operational management experience in radiology with both hospital and free standing imaging centers. Prior to Outpatient Imaging Affiliates, Mr. Claus served as the Administrative Director of Radiology for Florida Hospital Memorial Medical Center, Florida Hospital Oceanside and Florida Hospital Flagler.

Paul holds a Bachelors degree in Radiologic Science from the University of Central Florida, MBA from Mississippi State, (CRA) designation as Certified Radiology Administrator, and ARRT registered technologist with advanced registry in CT.

Creighton Cook, MBA - Vice President of Business Development

Creighton Cook joined OIA in February 2005. Before OIA, Mr. Cook was Sales Director of the Compliance Resource Group, a division of AIM Healthcare, where his responsibilities focused on provider side compliance issues.  During his tenure at AIM Healthcare, Creighton successfully managed regional rollouts of three such compliance tools – a first of its kind internet based solution to track and manage a healthcare provider’s credentialing and privileging responsibilities, a unique provider based coding compliance solution for Cardiovascular and Interventional Radiology procedures, and a contract enforcement and revenue recovery solution for underpaid managed care commitments.

Prior to OIA, Mr. Cook worked for Dun & Bradstreet Receivable Management Services where he managed large regional and national accounts. He was the only field based representative ever to be appointed by senior management to serve on the prestigious Dun & Bradstreet President’s Marketing Council.

Mr. Cook completed his undergraduate work at the Culverhouse College of Commerce and Business Administration, University of Alabama where he received his B.S. in Business Administration with an emphasis in Marketing. In 2009, he completed his Masters of Business Administration from Mississippi State University.